Móhu began as a little Etsy shop all the way back in 2011. The name is a Chinese word that means fuzzy or woolly. It also means blurry or vague, which is quite fitting considering they didn’t start with a clear direction in mind. Móhu Store just wanted to make things.

At some point these small amigurumi creatures emerged, and soon the store was overrun by them. Now they cover the walls and shelves and hide in any little spaces they can find. They stare with little beady eyes. Because their eyes are actually made of beads.